Women have advantages when it comes to starting and growing businesses, six feminine strengths they can leverage for success, according to The SmartGirls Way: Strengths, Success, and Significance—A Path For Women Entrepreneurs, a book by Jean Brittingham and Tracey Ann Collins.
By diving deeper into the feminine attributes that lead to success and showing how to apply them, Brittingham and Collins help “entrepreneurs and business leaders understand and leverage the core intelligence that is women’s wisdom.”
The book is certainly timely. Economists and researchers agree that if more women started high-growth businesses, the economy would right itself. Women-led business could be a powerful source of sustainable growth.
Women are starting those businesses but not growing them, which is where SmartGirls Way comes in. It is a pragmatic guide for women with Big Ideas on how to implement those ideas. It also inspires, with stories of women who took leaps of faith, great risks, and defied the stereotypes that women don’t take risk, aren’t confident, can’t manage work and family, and don’t have the commitment needed to take a business to new heights.
“Women think differently than men. It’s well documented and…we just know it. We discuss it, joke about it, and worry about it more than we really should. But very seldom to we celebrate and embrace our differences in thinking in the business world,” Brittingham says on her website.
Through their research among a wide array of women entrepreneurs, Brittingham and Collins identified six key feminine attributes that contribute to business success: integrity, intuition, creativity, passion, curiosity, and weaving (networking, connecting and juggling multiple ideas at once).
Note the word “integrity.” Much of the emphasis in the book is on using core values as a strength and business as a way to make the world better. Empowerment of women goes hand-in-hand with social responsibility.
The book is a celebration of the differences between men and women rather than a catalog of ways women can become more like men. It focuses on feminine traits that can build a business rather than masculine traits that need to be cultivated.
Wow. My kind of focus: social good, women’s wisdom, and entrepreneurship.
The book includes access to the SmartGirls Mirror, an online diagnostic tool to help women better understand how they think, and where and when to apply feminine attributes to their best advantage.
If you’d like more insights into the SmartGirls Way as well as a chance to interact with co-author Jean Brittingham, sign up for the free Ventureneer webinar The Power of Women Entrepreneurs, which she will present on Monday, April 2, 2012, 2-3pm ET.
For more articles about high-growth women entrepreneurs, visit Guiding the Way for Ambitious Women Entrepreneurs, Ventureneer’s curated source for information women entrepreneurs can use to power-up their businesses.